The responsible platform, that combines multiple data sources to streamline supply chain diligence and helps businesses meet their social & environmental goals. An intuitive app interface, informative website and marketing communications ensured engagement.
The full platform app design was generated through intensive user experience and prototype testing, resulting in a wide range of engaging interactive tools, and intuitive and visual data summary interfaces. A website was developed along with a content strategy, to promote the software. Engaging animations and visuals, along with a bold brand, highlight the full potential of the platform and its solutions.
Industry
Technology
What I did
Strategy & Positioning, Brand refresh, UX/UI, App Design, Digital Experience, Animation, Campaign Strategy
The Origin platform provides a diverse set of tools to help generate the full supply chain picture, allowing you to manage the data and react to any supply chain issues. An extremely important aim was to encourage participation and promote progress as a key goal. Progress was signposted, whilst prompts and alerts were easily surfaced in the right places and within communications. The user experience had to simplify the use of complex tools such as:
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Easy onboarding and continuous profiling of suppliers
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Policy and certification management and multi tier traceability with risk engine
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Live visual activity and reporting dashboards
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Intuitive and engaging assessment centre interface
In a results and performance driving industry, it was important to highlight the real force behind the value - the expertise and character of the people. Quality results are created through solid client collaboration, allowing a more thorough viewpoint and efficient use of all skills. To showcase this, realistic photography was used to capture the collaborative spirit, and creative energy that drives the company. Ensuring genuine and non staged shots, within earthy human tones, they reflect the thorough processes, and down to earth nature of the team.
Informative product guides and templates were produced to allow Origin to educate varied audiences about their technology, and it's benefits. This included easy to understand product screens and workflows for presentations and downloadable content.
Social marketing templates were created alongside key hero articles to generate thought leadership through promotion of the technologys many uses.
Matt Wallis, Grouptree CMS director
Origin has engaged a much larger audience due to a higher social presence and informational website, whilst standing out, in front of the competitors. The platform encourages more user participation, ensuring the software generates its maximum potential for businesses. The website CMS has also allowed Origin to adapt and grow their feature list as the product advances.
As part of their 100 year anniversary, bonnyday ltd reinvigorated the established Barlow Tyrie brand & website, and brochures whilst creating fully defined guidelines.